Our research philosophy:

Consumers are the key determinants of growth. As such we believe that
they should be at the heart of growth programmes. In order to deliver the
most creative and pragmatic solutions we include consumers early within
the process, referring to them whilst not deferring to them. In this way,
developments in brand, product , category and design use consumer focus
to expand creativity and not diminish it.

From the outset, we are focused on output and the need to provide clear,
unambiguous, and pragmatic direction to help fuel growth. In order to gain
the greatest insight from consumers we believe in placing them within the
context of experience: the point of purchase, the point of use, residual
perceptions in the consumer’s mind.

Therefore we have invested in specialist facilities and research teams
based in Sheffield and Windsor. Each location has specifically designed
areas to enable us to talk to and observe consumers in context; including
domestic spaces, kitchens, simulated shop fixtures, and the capability to
project potential store & category scenarios via virtual reality.

Our international experience includes Europe, Asia, Australasia and The Americas. Within these projects we work with expert local agencies and moderators. We attend all fieldwork and report centrally so that we can deliver outstanding solutions based on central analysis and in depth knowledge of local cultures.

Our facilities are provided free of charge for consumer research, and client workshops – please contact us to arrange a tour.