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Market Evaluation

Our philosophy on new opportunities:


We believe that the sources of growth for a business can be simply defined
as selling either new or existing products to either new or existing
customers. We develop a recommendation of the most relevant strategy
based on an understanding of the current situation facing the brand and
the business. By assessing barriers to growth as well as opportunity areas
we devise the means to achieve competitive advantage.

This Growth Driver Analysis is fundamental to understanding the most
appropriate strategy for the business and helps inform brand, category,
packaging and product development initiatives.

Tangible’s expertise is in the combination of our consumer and commercial
perspectives and the application of our broad experience across brands,
categories, channels and geographies.
 
Tangible is a marketing consultancy specialising in helping brand owners to grow their business.

Our approach is built on gathering consumer insight and combining it with commercial understanding to generate ideas that deliver top line growth for brand owners. The brand owners we work with include market leaders and challengers as well as new entrants in sectors including Food, Beverage, Household, Retail, and Pharmaceuticals in the UK and overseas.

All Tangible clients share the common goal of growth, and our contribution is to give actionable and independent consultancy based on superior consumer insight. Our outputs are tangible ideas and implementation plans; we do not sell packaging, advertising or point of sale and have no vested interest in any particular solution – other than being sure that it will help to deliver growth.

Contact us to find out how we can become the growth engine for your business.		 We have research venues and workshop spaces in Windsor and Sheffield. Both include high
quality viewing facilities and break out rooms – and are offered to our clients free of charge.

Our facilities have specifically designed areas to enable us to talk to and observe consumers in a variety of contexts – in domestic environments, in simulated shops and also in virtual reality.

Tangible Windsor (Map)
93a Peascod Street, Windsor,
SL4 1DH
Telephone: 01753 623523

Tangible Sheffield (Map)
30 Junction Road, Sheffield,
S11 8XB
Telephone: 01142 670088

 This website is here to give you an outline of what we do. We like to make our ideas tangible, so please get in touch to arrange a face to face meeting.

GENERAL OFFICE ENQUIRIES

Email: info@tangiblebranding.com
Windsor: 01753 623523 Sheffield: 01142 670088

INDIVIDUAL CONTACTS (see Who We Are section for profiles)
Gail Balfour (Director)
Telephone: 07947418226
Email: gail@tangiblebranding.com
Sean Chamberlain (Director)
Telephone: 07930333976
Email: sean@tangiblebranding.com
Dominic Box (Managing Director)
Telephone: 07769693069
Email: dominic@tangiblebranding.com
Anne Rodger (Research Director)
Telephone: 07921041418
Email: anne@tangiblebranding.com