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Our approach to NPD:
Product strategy: Our Value: Benefit Model helps to define the role for existing and new product development in
portfolio management.
Consumer Segmentation: identifying the needs of existing and potential consumers in new and rapidly growing or
mature and crowded markets.
Idea generation: including our constructive Critique and Build methodology.
Concept Development and Filtering : Unearthing insights, igniting creativity and creating tangible outputs to
accelerate growth.
| Tangible is a marketing consultancy
specialising in helping brand owners to grow their business. Our approach is built on gathering consumer insight and combining it with commercial understanding to generate ideas that deliver top line growth for brand owners. The brand owners we work with include market leaders and challengers as well as new entrants in sectors including Food, Beverage, Household, Retail, and Pharmaceuticals in the UK and overseas. All Tangible clients share the common goal of growth, and our contribution is to give actionable and independent consultancy based on superior consumer insight. Our outputs are tangible ideas and implementation plans; we do not sell packaging, advertising or point of sale and have no vested interest in any particular solution – other than being sure that it will help to deliver growth. Contact us to find out how we can become the growth engine for your business. |
We have research venues and
workshop spaces in Windsor and Sheffield. Both include high quality viewing facilities and break out rooms – and are offered to our clients free of charge. Our facilities have specifically designed areas to enable us to talk to and observe consumers in a variety of contexts – in domestic environments, in simulated shops and also in virtual reality. Tangible Windsor (Map) 93a Peascod Street, Windsor, SL4 1DH Telephone: 01753 623523 Tangible Sheffield (Map) 30 Junction Road, Sheffield, S11 8XB Telephone: 01142 670088 |
This website is here to give you an outline of what we do. We like to make
our ideas tangible, so please get in touch to arrange a face to face meeting. GENERAL OFFICE ENQUIRIES Email: info@tangiblebranding.com Windsor: 01753 623523 Sheffield: 01142 670088 INDIVIDUAL CONTACTS (see Who We Are section for profiles)
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