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Packaging & Design

Our philosophy on packaging:


We believe that packaging is the primary selling tool for the brand and the
most tangible expression of the consumer proposition.

We believe that great packaging starts with a clear purpose, and an
understanding of the role of the pack in achieving the growth objectives for
the brand. We also believe that a clear brief based on consumer insight,
and research rigour in the development process are the best ways to
channel creative excellence towards successful packaging.

This requires a full appreciation, from the consumer perspective, of
packaging communication in the context of the category and the
competitive set, and this is why we concern ourselves with the distinction
between design aesthetics and brand communication.

Our commitment is to provide clear, pragmatic, actionable
recommendations for brand owners and designers to be able to win at the
key Moments of Truth. Pack has become something of a specialism of ours
– it is one of the things we do best and why we have built successful and
long term relationships with our clients.
 
Tangible is a marketing consultancy specialising in helping brand owners to grow their business.

Our approach is built on gathering consumer insight and combining it with commercial understanding to generate ideas that deliver top line growth for brand owners. The brand owners we work with include market leaders and challengers as well as new entrants in sectors including Food, Beverage, Household, Retail, and Pharmaceuticals in the UK and overseas.

All Tangible clients share the common goal of growth, and our contribution is to give actionable and independent consultancy based on superior consumer insight. Our outputs are tangible ideas and implementation plans; we do not sell packaging, advertising or point of sale and have no vested interest in any particular solution – other than being sure that it will help to deliver growth.

Contact us to find out how we can become the growth engine for your business.		 We have research venues and workshop spaces in Windsor and Sheffield. Both include high
quality viewing facilities and break out rooms – and are offered to our clients free of charge.

Our facilities have specifically designed areas to enable us to talk to and observe consumers in a variety of contexts – in domestic environments, in simulated shops and also in virtual reality.

Tangible Windsor (Map)
93a Peascod Street, Windsor,
SL4 1DH
Telephone: 01753 623523

Tangible Sheffield (Map)
30 Junction Road, Sheffield,
S11 8XB
Telephone: 01142 670088

 This website is here to give you an outline of what we do. We like to make our ideas tangible, so please get in touch to arrange a face to face meeting.

GENERAL OFFICE ENQUIRIES

Email: info@tangiblebranding.com
Windsor: 01753 623523 Sheffield: 01142 670088

INDIVIDUAL CONTACTS (see Who We Are section for profiles)
Gail Balfour (Director)
Telephone: 07947418226
Email: gail@tangiblebranding.com
Sean Chamberlain (Director)
Telephone: 07930333976
Email: sean@tangiblebranding.com
Dominic Box (Managing Director)
Telephone: 07769693069
Email: dominic@tangiblebranding.com
Anne Rodger (Research Director)
Telephone: 07921041418
Email: anne@tangiblebranding.com